It is imperative that sellers have the very best advisors and an exceptional sales and marketing plan in place if they are going to achieve the highest possible price for their properties. In a robust market, a seller’s reward for sound execution is amplified. While sellers cannot control the market itself, there are many tools at their disposal, which, if executed professionally and coordinated in an original plan, will maximize their chances of a successful transaction at the highest possible price.

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We call these levels the “Five P’s”:

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Positioning - How your property is differentiated from the competition.

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Presentation - How your property appears (inside and out) to prospective buyers.

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Promotion - How your property is marketed.

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Pricing - Determining the reasonable range for your property and identifying where within that range you should price given your particular circumstances and current market conditions.

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Professionalism - Delivering consistently high-quality work product and customer service to remove obstacles and ensure a smooth transaction. Each one of these levels is critical and worthy of a more in-depth discussion. If you’re thinking about selling some real estate (or know someone who is), please call us for a private consultation on how we would customize our marketing plan for you.